About WF Roofing

Meet William

Three generations of roofing knowledge, a close-knit team and a belief that the job should be done right every time.

William, owner of WF Roofing, standing on a tiled roof in Cannock wearing the company sweatshirt

A family trade

Roofing has always been part of my life.

My name’s William, and I’ve been roofing since I was 15 — taught the trade by my dad and grandad. Now 30, with 15 years of hands-on experience, I handle every aspect of roofing, from full new roof installations to single tile repairs. No job is too big or too small.

Based in Cannock, I run a family-run business with a small team of five, and we take pride in doing the job right — every time. Customer satisfaction isn’t just a goal for us, it’s how we’ve built our reputation.

William Finney of WF Roofing, a roofer in Cannock, with the Roofing Outlaw

Always learning

Learning from the best in UK roofing

Fifteen years in, I still make time to sharpen my skills. Here I am with the Roofing Outlaw, one of the best-known names in UK roofing, picking up techniques I bring to every job across Cannock, Hednesford, Rugeley, Lichfield and the surrounding areas. Whether it's a full roof replacement or a single slipped tile, you're getting a roofer who keeps learning.

15+

Years Experience

3

Generations of Roofers

5

People in the Team

Need a roofer?

Tell us what your roof needs.

Straightforward advice and a clear, no-obligation quote.