WF Roofing company logo

Privacy Policy

Last updated: 26 September 2026

Who we are

This website is run by William Finney, trading as WF Roofing, based at Unit 9, Progress Dr, Cannock, WS11 0JE. In this policy, "we", "us" and "our" mean WF Roofing.

We are the data controller for the personal information collected through this website. If you have any questions about this policy or how we use your information, contact us:

What information we collect

Information you give us. When you request a quote, fill in our contact form, call us or email us, we may collect:

  • your name
  • your phone number and email address
  • your property address and postcode
  • details about the work you need
  • any photos you send us

Information collected automatically. When you visit our website, we and our partners may collect information about your device and how you use the site, such as your IP address, browser type, the pages you visit, and how you arrived on the site (for example, from a Google search or an advert). Some of this is collected using cookies. See the "Cookies" section below.

How we use your information

We use your information to:

  • respond to your enquiry and provide a quote
  • arrange surveys, appointments and work
  • carry out and invoice for work you've agreed to
  • deal with any guarantee claims or follow-up questions about our work
  • understand how people use our website so we can improve it
  • measure how well our adverts are working, if you've agreed to marketing cookies

We will never sell your information, and we won't send you marketing messages unless you've asked us to.

Our legal basis for using your information

Under UK data protection law, we must have a lawful reason to use your information. We rely on:

  • Contract: to take steps at your request before entering a contract (such as giving a quote) and to carry out work you've agreed to.
  • Legal obligation: to keep records we're required to keep, such as financial and tax records.
  • Legitimate interests: to run our business, respond to general enquiries, and keep our website secure and working properly.
  • Consent: for non-essential cookies, such as analytics and advertising cookies. You can withdraw your consent at any time.

Cookies

Cookies are small files stored on your device when you visit a website.

  • Essential cookies are needed for the website to work and can't be switched off.
  • Analytics cookies (such as Google Analytics) help us understand how visitors use the site.
  • Advertising cookies (such as Google Ads and Meta/Facebook) help us measure whether our adverts lead to enquiries.

We only use analytics and advertising cookies if you accept them through our cookie banner. You can change your choice at any time by clicking "Cookie settings" in the footer.

Who we share your information with

We only share your information where we need to, with:

  • Service providers who help us run our business, such as our website host (Lovable) and our email provider (Google).
  • Advertising and analytics providers such as Google and Meta, but only if you've accepted those cookies.
  • Our professional advisers, such as our accountant, where needed.
  • Authorities, where we are legally required to share it.

These providers may only use your information to provide their services to us.

International transfers

Some of our service providers, such as Google and Meta, may process data outside the UK, including in the United States. Where this happens, we rely on the protections required by UK law, such as the UK–US Data Bridge or approved contract terms, to keep your information safe.

How long we keep your information

  • Enquiries that don't go ahead: up to 12 months, then deleted.
  • Customer records: 6 years after the work is finished, to meet tax and legal requirements, or for as long as any guarantee on the work remains valid, whichever is longer.
  • Website analytics data: in line with the retention settings of the analytics tool we use.

How we keep your information safe

We take reasonable steps to protect your information, including using secure, password-protected systems and limiting who has access to it.

Your rights

You have the right to:

  • ask for a copy of the information we hold about you
  • ask us to correct information that is wrong
  • ask us to delete your information
  • object to, or ask us to restrict, how we use your information
  • withdraw your consent at any time, where we rely on consent
  • ask us to transfer your information to another organisation

To use any of these rights, contact us using the details above. We'll respond within one month.

Complaints

If you're unhappy with how we've handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.